Continuing from our last Sales Newsletter, since the topic seems endless, we decided to do a part 2ļøā£, and since growing revenue is somewhat important to a business, hopefully itās interesting (and relevant).
We like to think in metaphors: so Business ā Sales is like a Car ā Engineā¦.thereforešā¦.š„ā¦.Sales tools, strategy and tactics = Gasoline š². Anyway, if you struggle with communicating clearly in a business settingā¦use analogies. Metaphors can help clarify the āWhyā (i.e sell to value), while making it easier for the consumer to understand.
Per LinkedIn people are like birds ā which one are you? š¦ or š¦ (bad week to be a turkey).
Sales Technology keepsā¦
ā¦explodingš„! There have been a huge number of investments in the broader Sales tech ecosystem over the past decade that itās impossible to cover everything. Nevertheless, itās critical to first define and communicate your strategy, tactics, problems, and measures of success. Then pick the tools that help you solve those.Ā
Sales Engagement Platforms
Conversational Intelligence (Remember SmarterChild? Not that.)
Online Video Hosting
BombBomb (probably the best name)
Tips, Tricks and More Content
Do you or your reps cold call āļø? Hereās an excellent guide that can improve your success from Lemlist
Check out top trends in video selling
Outreach Podcast (we personally listen to this - itās great!)
https://predictablerevenue.com/ (they have a fantastic book that you can read in a few hours)
The new classic, Challenger Sale (Hubspot did a great 5 min review here). If you didnāt know they are also a sales consulting firm. If youāre selling into enterprises check out the Challenger Customer